UNAM
Revista Digital Universitaria
Revista Digital Universitaria ISSN: 1607 - 6079 | Publicación mensual | 1 de agosto de 2013 vol.14, No.8

ABSTRACT

Responsible management of social networks in organizations

Karla Priscilla Avalos Sandoval



Social networks are the natural human environment. This, moved into the digital age form a habitat where man becomes a user, rather than a spectator. Owed to the digital environment allows to share emotions, experiences and preferences within a virtual community.

Gradually, this has been a landmark in modern society: "the information and knowledge society", so now, not only users share experiences, in fact, several organizations have found this activity as a business opportunity.

Currently, it is common to find a massive amount of advertisements produced by profit or non profit organizations, includes their corporate social network profile as a main contact. However, not all these profiles are regulated or updated, often profiles can be found completely abandoned and lack of content that deliver value to users or customers, risking the digital reputation of the organization.

Knowing an overview of some of the essential elements for responsible management of these corporate profiles will most likely failed to identify communication strategies, risk profiles abandoned and digital reputation.

Keywords: Social networks; SEO; communication; guidelines; technology; media; communications channels; Facebook; Twitter; web 2.0.