Reinterpretation of the Latin-American design against globalization

Abstract

Based in the contemporary design theories, here is presented a critic hermeneutic reflection of the Latin-American design in sight of the new theories generated from the idea of globalization, which has closed to its minimal expression the spectrum of culture, bordering design toward reductionists postures. The paradoxes that are generated before the designers go between the over simplification, the unnecessary complexity and in some instance the indiscriminate plagiarism. The pragmatism rules over the discernment and the superficiality over the transcendence of the creative and innovative being. This proposition overlaps the analytic aperture and the creation of an alternative vision of the Latin-American design.