The challenges of journalistic design in a constantly changing social and technological environment

Authors

  • María Sierra Trasancos Universidad de A Coruña

Keywords:

design, communication, press, social networks, smartphone, CMS, WordPress, journalism

Abstract

After decades in which innovation in the press was framed within a clear paradigm, the emergence of the Internet and social networks as new channels of information distribution and the enormous changes in the way news are consumed have supposed a revolution still in progress. Designers, engineers and journalists see their efforts to offer an innovative product of quality, according to the needs of the reader, become obsolete again and again. The paradigms of journalistic design and content editing tools face the need to free themselves from tight practices to embrace high flexibility to allow more fluid creative processes. The goal - to inform - is the same, the product – the news - is the same, but everything else is in motion. Let us move, then.

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Author Biography

María Sierra Trasancos, Universidad de A Coruña

Se licenció en Periodismo por la Universidad de Santiago de Compostela (España) y se doctoró en Sociología de la Comunicación en la Universidad de A Coruña (España) con una tesis titulada Imagen social de la infancia en la prensa española. 1980-2010. Inició su trayectoria profesional en el ámbito de la práctica periodística, desarrollando una carrera de redactora entre 1998 y 2009. A partir de ese momento inicia una nueva etapa en el sector privado diseñando y ejecutando proyectos de comunicación en la empresa Pasquino Comunicación, que se ha encargado del diseño y rediseño de medios de comunicación.

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Published

2017-03-23